American Express UNSTAGED is an innovative, live-streaming concert series that gives fans at home a unique opportunity to become a part of the performance as it's happening. For the program's third year, we created a digital stage that allowed us the flexibility to produce unique, collaborative experiences between fan and artist at each new concert.

Case Study


Usher video promo


Jack White video promos






Web



Writers: me, Vanessa Carney, Bengt Asplund
Art Directors: Ray Canapini, Tricia Desjardins, Adam Okrasinski
Interactive Developers: Chris Farrell, Mark Grochowski, James Sol
Producers (Digitas): Ina Burke, Thomas Chirico, Andrew Kelly, Brandy Sanders
Producers (Momentum Worldwide): Chris Manganelli, Madison Wharton Marks, Graham Micone, Amanda Schultz, Christina Semanyshyn, Amelia Sutton, Joe Killian