Samsung Galaxy S8
For the launch of the Galaxy S8, Samsung wanted to show the wide open potential of a phone without edges. So we took the busiest place on earth and transformed it into the stage for one beautifully synchronized experience. We connected more than 40 digital billboards over 5 city blocks and 22 vertical stories to create a seamless ocean environment for a magical encounter between an animated whale and a diver.
![](https://freight.cargo.site/t/original/i/1ee0806f63c1ee4339c5197063ce0eecef8865a388632eba71f7805b0a75f91a/Screen-Shot-2017-04-19-at-10.23.43-PM-copy.png)
![](https://freight.cargo.site/t/original/i/302f1844bbac2ea904bdf88c4613764e51c0acb97cbf06e05718cbc99ef59122/Samsung-TimesSquareTakeover_02_SM.jpg)
![](https://freight.cargo.site/t/original/i/64962bf34fe59fd6f25796d83d78af598160bd86d0c1805d610e4bf2f1674ddb/Samsung-TimesSquareTakeover_01_SM.jpg)
R/GA
Creative Directors: me, Dagmar Hoogland
Art Directors: Andy Bull, Chris Cyran
Copywriter: Ben Peppernell
Animation: James Dick, Wing Luo, Natasha Saenko,
Cristina Kuong, Reggie Ross, Thomas Parrinello
Producers: Nicole Spaeth, Rachel Murad, Kathy Monahan
Creative Directors: me, Dagmar Hoogland
Art Directors: Andy Bull, Chris Cyran
Copywriter: Ben Peppernell
Animation: James Dick, Wing Luo, Natasha Saenko,
Cristina Kuong, Reggie Ross, Thomas Parrinello
Producers: Nicole Spaeth, Rachel Murad, Kathy Monahan