Samsung Galaxy S8

For the launch of the Galaxy S8, Samsung wanted to show the wide open potential of a phone without edges. So we took the busiest place on earth and transformed it into the stage for one beautifully synchronized experience. We connected more than 40 digital billboards over 5 city blocks and 22 vertical stories to create a seamless ocean environment for a magical encounter between an animated whale and a diver.

Creative Directors: me, Dagmar Hoogland
Art Directors: Andy Bull, Chris Cyran
Copywriter: Ben Peppernell
Animation: James Dick, Wing Luo, Natasha Saenko,
                     Cristina Kuong, Reggie Ross, Thomas Parrinello
Producers: Nicole Spaeth, Rachel Murad, Kathy Monahan