With almost a billion streams every day, Spotify can bring a staggering level of insight about who its users are. After all, putting Stockhausen deep cuts and “Call Me Maybe” on repeat for a month says something very specific about you. The Year in Music used Spotify’s data to create personalized experiences for each of their 100 million users. Our campaign supporting the experience, which ran in 11 languages, aggregated user data to customize pre-roll, cinema, digital display and OOH ads with regional, national and neighborhood-level insights, like West Hollywood’s predilection for chillwave and Williamsburg’s surprising concentration of Beliebers.

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CD: Will Adams, me
Art Directors: Olivier Gillaizeau, Gabriela Iglesias, Sylvian Theyssens, Linn LIvijn Wexell
Designer: Jessica Hägg
UX: Liz Wells
Copywriter: Stephen Dalton