Wealthfront Brand Campaign
Wealthfront is an investment app that aims to take the worry out of building long-term wealth. With powerful tools to automate your saving and investing, maximize returns and minimize taxes, it lets you focus less on money management and more on the things that matter. For our first brand campaign, we tapped into the increasingly manic chatter around investing to establish Wealthfront as a sane, safe space for your money.
Executive Creative Director: me
Creative Director: Tim Opsahl
Director: Jack Turtis
Senior Producer: Zanah Thirus
Design Director: Steven Olimpio
Writers: RJ Kosineski, Michelle Bujan