Wealthfront — Money works better here
Wealthfront began as one of the first roboadvisors, replacing traditional financial advisors for a fraction of the cost. But with the addition of a high APY Cash account, Bond investing and more, Wealthfront needed to re-establish a clear brand promise behind everything it offered. And that, simply, was removing the kludgy inefficiencies and assumed compromises people thought were the necessary evils of financial management and building a world where finance just works, sometimes almost too well.
Wealthfront
Executive Creative Director: me
Creative Directors: Tim Opsahl & Tim Blount
Arts & Letters
Writer: Jacob Panky
Art Director: James Meiser
Agency ECD: Molly Jamison
Arts & Sciences
Director: Alex Prager
DP: Adam Arkapaw
Producer: Megan Moore
Editor: Dan Maloney