Zocdoc Excuse Generator

Zocdoc exists to connect patients with doctors. Even fake ones. For this social media campaign, we created an excuse note generator to let users weasel their way out of any occasion. The campaign produced more than 5 million social media impressions, picked up some pretty good press and, most importantly, got at least one person out of a presentation they were not ready for.

Stink Studios
Creative Director: me
Writers: Omar Almufti. Anthony Marefat
Designers: Jessica Hägg, Maxime Rimbert
Producers: Märta Nelson, Alex Sturtevant
Developers: James LaMarre, Tim Roussaline