lululemon
lululemon isn’t just for yoga ladies. It’s a brand dedicated to finding a chance to get a little extra sweat in your day — whether it’s making time for a run or just making sure to take the stairs. For this New York billboard campaign, we focused on the places and the times when you can say yes to a more active life.
![](https://freight.cargo.site/t/original/i/5062b6c0aa480c7d81498a539f3ac633cdf2709c0333f6516b59086374ea0989/lulu_copy_bill_4-small.png)
![](https://freight.cargo.site/t/original/i/9b52ddae4dfecbc82d4c5a8e7f6c4f48964f36ce50121a06404bc384a747efc8/lulu_copy_bill_2-small.png)
![](https://freight.cargo.site/t/original/i/a65ee62e7e840e13fcf34d07d7718abbc7f8de938910a08dc977829742b687e4/lulu_copy_bill_1-small.png)
![](https://freight.cargo.site/t/original/i/dcf01d21f087db0a9dae4d4b733c5079af5e9c8d281cd38ef0901fbc18808d1d/lulu_copy_bill_6-small.png)
![](https://freight.cargo.site/t/original/i/40606af72036aac520da1fd81dfc0dcb47f2179be59de0dc0f775d165b427495/lulu_copy_bill_3-small.png)
Stink Studios
Creative Director: me
Copywriter: Dave Ramirez
Art Director: Satu Pelkonen