lululemon isn’t just for yoga ladies. It’s a brand dedicated to finding a chance to get a little extra sweat in your day — whether it’s making time for a run or just making sure to take the stairs. For this New York billboard campaign, we focused on the places and the times when you can say yes to a more active life.

Stink Studios
Creative Director: me
Copywriter: Dave Ramirez
Art Director: Satu Pelkonen