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<channel>
	<title>Chris Knight / Writer</title>
	<link>https://chrisknightwriter.com</link>
	<description>Chris Knight / Writer</description>
	<pubDate>Thu, 09 Jan 2025 18:54:24 +0000</pubDate>
	<generator>https://chrisknightwriter.com</generator>
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		<title>Home</title>
				
		<link>https://chrisknightwriter.com/Home</link>

		<pubDate>Mon, 25 May 2020 18:37:53 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

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		<description>
&#60;img width="1382" height="1012" width_o="1382" height_o="1012" data-src="https://freight.cargo.site/t/original/i/01f2c6bbb42f54591e53c5cb2273efda451530e8946c76764b7d8b4d6c4b921a/computer.jpg" data-mid="72531090" border="0"  src="https://freight.cargo.site/w/1000/i/01f2c6bbb42f54591e53c5cb2273efda451530e8946c76764b7d8b4d6c4b921a/computer.jpg" /&#62;
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		<title>Wealthfront Money Works</title>
				
		<link>https://chrisknightwriter.com/Wealthfront-Money-Works</link>

		<pubDate>Thu, 09 Jan 2025 17:31:37 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

		<guid isPermaLink="true">https://chrisknightwriter.com/Wealthfront-Money-Works</guid>

		<description>Wealthfront — Money works better here

	











Wealthfront began as one of the first roboadvisors, replacing traditional financial advisors for a fraction of the cost. But with the addition of a high APY Cash account, Bond investing and more, Wealthfront needed to re-establish a clear brand promise behind everything it offered. And that, simply, was removing the kludgy inefficiencies and assumed compromises people thought were the necessary evils of financial management and building a world where finance just works, sometimes almost too well.




	




Wealthfront
Executive Creative Director: me
Creative Directors: Tim Opsahl &#38;amp; Tim Blount

Arts &#38;amp; Letters
Writer: Jacob Panky
Art Director: James Meiser
Agency ECD: Molly Jamison

Arts &#38;amp; Sciences
Director: Alex Prager
DP: Adam Arkapaw
Producer: Megan Moore
Editor: Dan Maloney</description>
		
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		<title>Google Presents National Parks</title>
				
		<link>https://chrisknightwriter.com/Google-Presents-National-Parks</link>

		<pubDate>Thu, 28 Sep 2017 16:32:45 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

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		<description>
	Google Presents National Parks



	When the US National Park Service was founded 100 years ago, it represented a radical idea — preserve some of the world’s most incredible natural wonders for future generations. We partnered with Google to help more people enjoy the nation's hidden wonders through an interactive tour of five of the most spectacular parks through 360º video, ambisonic audio and immersive digital experiences.Launch the project︎︎︎
(Psst — it’s changed significantly since launch, but it’s full of really great stuff, so you should still check it out) 



	
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/762a72c92cb117f92735d00151a2c250b5bb1b874e52422579e998c2c4dca05c/NPS-01-transparent.JPG" data-mid="72054650" border="0"  src="https://freight.cargo.site/w/1000/i/762a72c92cb117f92735d00151a2c250b5bb1b874e52422579e998c2c4dca05c/NPS-01-transparent.JPG" /&#62;




  




  





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&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/8bc1c8355a718856d9a09d998ab7376f176daa4ce0039b3a590ecef5223ed84e/NPS-03.jpg" data-mid="72054652" border="0"  src="https://freight.cargo.site/w/1000/i/8bc1c8355a718856d9a09d998ab7376f176daa4ce0039b3a590ecef5223ed84e/NPS-03.jpg" /&#62;



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86ade703ccd8c8510a64e8736cf132644daaf53d35f9b71903db19a4092bb597/NPS-06-1.jpg" data-mid="72054659" border="0"  src="https://freight.cargo.site/w/1000/i/86ade703ccd8c8510a64e8736cf132644daaf53d35f9b71903db19a4092bb597/NPS-06-1.jpg" /&#62;



&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/2267be25c38a7a277988c34471f1a3aed0da13eb74c4116d177f22d65703d739/NPS-10.jpg" data-mid="72054653" border="0"  src="https://freight.cargo.site/w/1000/i/2267be25c38a7a277988c34471f1a3aed0da13eb74c4116d177f22d65703d739/NPS-10.jpg" /&#62;



&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/d012a0b18b8057a8c5210591d8098704774ba843cb2e02807e322d9a926db427/NPS-11.jpg" data-mid="72054654" border="0"  src="https://freight.cargo.site/w/1000/i/d012a0b18b8057a8c5210591d8098704774ba843cb2e02807e322d9a926db427/NPS-11.jpg" /&#62;



  

	Stink Studios
Creative Director: meExecutive Creative Director: Ben HughesArt Director: Erik HerrströmMotion Designers: Aaron Covrett, Harry ThompsonUX: Liz WellsStrategist: Gerhard SteineDevelopers: JP Gary, Arnaud Tanielian, Erik TaheriProducers: Patrick Krulik, Sean Manion, Alvin Tham
Ghost RobotDirector: Adam Newport-BerraProducer: Mark DePace
Composer: Kaitlyn Aurelia Smith
	Press and awards
One Show Gold
One Show Bronze
D&#38;amp;AD Wood Pencil
D&#38;amp;AD Impact Wood Pencil
Webby
FWA of the Month
Awwwards Site of the Day
Creativity
Communication Arts
Engadget
The Drum

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		<title>Samsung Galaxy S8</title>
				
		<link>https://chrisknightwriter.com/Samsung-Galaxy-S8</link>

		<pubDate>Sun, 23 Apr 2017 01:48:57 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

		<guid isPermaLink="true">https://chrisknightwriter.com/Samsung-Galaxy-S8</guid>

		<description>

Samsung Galaxy S8


	
For the launch of the Galaxy S8, Samsung wanted to show the wide open potential of a phone without edges. So we took the busiest place on earth and transformed it into the stage for one beautifully synchronized experience. We connected more than 40 digital billboards over 5 city blocks and 22 vertical stories to create a seamless ocean environment for a magical encounter between an animated whale and a diver.
	
&#60;img width="1491" height="900" width_o="1491" height_o="900" data-src="https://freight.cargo.site/t/original/i/a99e5008931a5a27072aa27a9f46e740e0444f103a6805d486659306f27b9695/Samsung-TimesSquareTakeover_04.JPG" data-mid="72054662" border="0"  src="https://freight.cargo.site/w/1000/i/a99e5008931a5a27072aa27a9f46e740e0444f103a6805d486659306f27b9695/Samsung-TimesSquareTakeover_04.JPG" /&#62;



  



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&#60;img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/302f1844bbac2ea904bdf88c4613764e51c0acb97cbf06e05718cbc99ef59122/Samsung-TimesSquareTakeover_02_SM.jpg" data-mid="72054661" border="0"  src="https://freight.cargo.site/w/1000/i/302f1844bbac2ea904bdf88c4613764e51c0acb97cbf06e05718cbc99ef59122/Samsung-TimesSquareTakeover_02_SM.jpg" /&#62;

&#60;img width="4320" height="4320" width_o="4320" height_o="4320" data-src="https://freight.cargo.site/t/original/i/64962bf34fe59fd6f25796d83d78af598160bd86d0c1805d610e4bf2f1674ddb/Samsung-TimesSquareTakeover_01_SM.jpg" data-mid="72054660" border="0"  src="https://freight.cargo.site/w/1000/i/64962bf34fe59fd6f25796d83d78af598160bd86d0c1805d610e4bf2f1674ddb/Samsung-TimesSquareTakeover_01_SM.jpg" /&#62;&#60;img width="2560" height="1359" width_o="2560" height_o="1359" data-src="https://freight.cargo.site/t/original/i/63875ea8269f2477e86f0292e04f9b44fcff2b9103785d0732eace12bb468139/Samsung-TimesSquareTakeover_03.JPG" data-mid="72054663" border="0"  src="https://freight.cargo.site/w/1000/i/63875ea8269f2477e86f0292e04f9b44fcff2b9103785d0732eace12bb468139/Samsung-TimesSquareTakeover_03.JPG" /&#62;
	R/GA
Creative Directors: me, Dagmar HooglandArt Directors: Andy Bull, Chris CyranCopywriter: Ben PeppernellAnimation: James Dick, Wing Luo, Natasha Saenko, 
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; Cristina Kuong, Reggie Ross, Thomas ParrinelloProducers: Nicole Spaeth, Rachel Murad, Kathy Monahan
	AwardsCannes Bronze Lion, Design, Film / Moving Images

D&#38;amp;AD Wood Pencil
</description>
		
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	<item>
		<title>Starry Goodbye / Hello</title>
				
		<link>https://chrisknightwriter.com/Starry-Goodbye-Hello</link>

		<pubDate>Fri, 22 May 2020 15:40:43 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

		<guid isPermaLink="true">https://chrisknightwriter.com/Starry-Goodbye-Hello</guid>

		<description>Starry Goodbye / Hello


	Whether it's the constant hidden fees or the prices that seem to go up every couple months, most internet providers give people plenty of reasons to hate them. But not Starry. For this brand campaign, we focused not just on introducing consumers to Starry but reminding them about all the truly terrible things they’ll finally be saying goodbye to.


	
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/82b0eb6ca1dd5cebccc8916a4af3e4c8e3c4556dca89c53e23ddbabfefbea6b5/Ad09.jpg" data-mid="72054675" border="0"  src="https://freight.cargo.site/w/1000/i/82b0eb6ca1dd5cebccc8916a4af3e4c8e3c4556dca89c53e23ddbabfefbea6b5/Ad09.jpg" /&#62;





&#60;img width="4320" height="3312" width_o="4320" height_o="3312" data-src="https://freight.cargo.site/t/original/i/c674c6377d201c0ea9665d388ed264c8c9857900549bb51b98c6ab29e2c52f67/Parrot.jpg" data-mid="72054670" border="0"  src="https://freight.cargo.site/w/1000/i/c674c6377d201c0ea9665d388ed264c8c9857900549bb51b98c6ab29e2c52f67/Parrot.jpg" /&#62;
&#60;img width="4320" height="3312" width_o="4320" height_o="3312" data-src="https://freight.cargo.site/t/original/i/39806b5d39325ce241ef3effecadbf6414fb5ac132199b1e130a003cedeae62e/Family.jpg" data-mid="72054666" border="0"  src="https://freight.cargo.site/w/1000/i/39806b5d39325ce241ef3effecadbf6414fb5ac132199b1e130a003cedeae62e/Family.jpg" /&#62;




&#60;img width="4320" height="3312" width_o="4320" height_o="3312" data-src="https://freight.cargo.site/t/original/i/955d534c09744be7942211948562ce478e039b25ee4c270848de1f9d82976c9f/Bill.jpg" data-mid="72054668" border="0"  src="https://freight.cargo.site/w/1000/i/955d534c09744be7942211948562ce478e039b25ee4c270848de1f9d82976c9f/Bill.jpg" /&#62;
&#60;img width="4320" height="3312" width_o="4320" height_o="3312" data-src="https://freight.cargo.site/t/original/i/e94c7c7e23d6a8ec709d7b0dce2699b1fba442de83c689235153b796e83c00d8/Employees.jpg" data-mid="72054673" border="0"  src="https://freight.cargo.site/w/1000/i/e94c7c7e23d6a8ec709d7b0dce2699b1fba442de83c689235153b796e83c00d8/Employees.jpg" /&#62;



&#60;img width="4320" height="3312" width_o="4320" height_o="3312" data-src="https://freight.cargo.site/t/original/i/6c6e648694e04592969d80e8291899441c86e2da6bf9c4e479c4f081c8faea19/LaptopFire.jpg" data-mid="72054669" border="0"  src="https://freight.cargo.site/w/1000/i/6c6e648694e04592969d80e8291899441c86e2da6bf9c4e479c4f081c8faea19/LaptopFire.jpg" /&#62;
&#60;img width="4320" height="3312" width_o="4320" height_o="3312" data-src="https://freight.cargo.site/t/original/i/0cd6aef3753051512954f5e3bdd870e95fff44b5d32cd1b5c37c82f32afc575f/Sunbather.jpg" data-mid="72054672" border="0"  src="https://freight.cargo.site/w/1000/i/0cd6aef3753051512954f5e3bdd870e95fff44b5d32cd1b5c37c82f32afc575f/Sunbather.jpg" /&#62;




&#60;img width="4320" height="3312" width_o="4320" height_o="3312" data-src="https://freight.cargo.site/t/original/i/cae2faed43a53d0921debe3e0df5f49a75aaa5c56e16241c2629dcebef93af0d/FingerPhone.jpg" data-mid="72054674" border="0"  src="https://freight.cargo.site/w/1000/i/cae2faed43a53d0921debe3e0df5f49a75aaa5c56e16241c2629dcebef93af0d/FingerPhone.jpg" /&#62;
&#60;img width="4320" height="3312" width_o="4320" height_o="3312" data-src="https://freight.cargo.site/t/original/i/90e6ca72c006f58c850c40d8b30912cc06ed9f3ac71e7ec0f7b4016a9585d0a3/PixelBoyfriend.jpg" data-mid="72054671" border="0"  src="https://freight.cargo.site/w/1000/i/90e6ca72c006f58c850c40d8b30912cc06ed9f3ac71e7ec0f7b4016a9585d0a3/PixelBoyfriend.jpg" /&#62;

	
&#60;img width="4320" height="3312" width_o="4320" height_o="3312" data-src="https://freight.cargo.site/t/original/i/fce0fe566b085b270021f7a0f130a14ea42732ce89b38ca7a9e0179d05c51f9a/ConfettiFace.jpg" data-mid="72054667" border="0"  src="https://freight.cargo.site/w/1000/i/fce0fe566b085b270021f7a0f130a14ea42732ce89b38ca7a9e0179d05c51f9a/ConfettiFace.jpg" /&#62;

	




	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2a0cd9a5172a9cb05e3553a671827ed334fe08c50a2961b3187bc427744d3d6/Ad10.jpg" data-mid="72093608" border="0"  src="https://freight.cargo.site/w/1000/i/a2a0cd9a5172a9cb05e3553a671827ed334fe08c50a2961b3187bc427744d3d6/Ad10.jpg" /&#62;

	
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/87afa1e6e4c8f57a07fbc28049eb9591c2a78d4b9cd87f258e7b6e6cebc08130/Ads01.jpg" data-mid="72054677" border="0"  src="https://freight.cargo.site/w/1000/i/87afa1e6e4c8f57a07fbc28049eb9591c2a78d4b9cd87f258e7b6e6cebc08130/Ads01.jpg" /&#62;

	&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/48625c2516060d3cdcc6c8241985541fcab5f6990016c5966dcbcd105b508984/Ads02.jpg" data-mid="72054678" border="0"  src="https://freight.cargo.site/w/1000/i/48625c2516060d3cdcc6c8241985541fcab5f6990016c5966dcbcd105b508984/Ads02.jpg" /&#62;

	Starry
Creative Director: me, Jane Huschka
Art Director: Dhiya Choudary
Copywriter: Andy Truong
Designer: Angelo Tirambulo
Photographer: LM Chabot
	
</description>
		
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	<item>
		<title>lululemon</title>
				
		<link>https://chrisknightwriter.com/lululemon</link>

		<pubDate>Tue, 18 Oct 2016 02:38:04 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

		<guid isPermaLink="true">https://chrisknightwriter.com/lululemon</guid>

		<description>lululemon

lululemon isn’t just for yoga ladies. It’s a brand dedicated to finding a chance to get a little extra sweat in your day — whether it’s making time for a run or just making sure to take the stairs. For this New York billboard campaign, we focused on the places and the times when you can say yes to a more active life.

&#60;img width="500" height="658" width_o="500" height_o="658" data-src="https://freight.cargo.site/t/original/i/5062b6c0aa480c7d81498a539f3ac633cdf2709c0333f6516b59086374ea0989/lulu_copy_bill_4-small.png" data-mid="72054682" border="0"  src="https://freight.cargo.site/w/500/i/5062b6c0aa480c7d81498a539f3ac633cdf2709c0333f6516b59086374ea0989/lulu_copy_bill_4-small.png" /&#62;



	
&#60;img width="500" height="658" width_o="500" height_o="658" data-src="https://freight.cargo.site/t/original/i/9b52ddae4dfecbc82d4c5a8e7f6c4f48964f36ce50121a06404bc384a747efc8/lulu_copy_bill_2-small.png" data-mid="72054680" border="0"  src="https://freight.cargo.site/w/500/i/9b52ddae4dfecbc82d4c5a8e7f6c4f48964f36ce50121a06404bc384a747efc8/lulu_copy_bill_2-small.png" /&#62;

	
&#60;img width="500" height="658" width_o="500" height_o="658" data-src="https://freight.cargo.site/t/original/i/a65ee62e7e840e13fcf34d07d7718abbc7f8de938910a08dc977829742b687e4/lulu_copy_bill_1-small.png" data-mid="72054679" border="0"  src="https://freight.cargo.site/w/500/i/a65ee62e7e840e13fcf34d07d7718abbc7f8de938910a08dc977829742b687e4/lulu_copy_bill_1-small.png" /&#62;





	
&#60;img width="500" height="658" width_o="500" height_o="658" data-src="https://freight.cargo.site/t/original/i/dcf01d21f087db0a9dae4d4b733c5079af5e9c8d281cd38ef0901fbc18808d1d/lulu_copy_bill_6-small.png" data-mid="72054683" border="0"  src="https://freight.cargo.site/w/500/i/dcf01d21f087db0a9dae4d4b733c5079af5e9c8d281cd38ef0901fbc18808d1d/lulu_copy_bill_6-small.png" /&#62;

	
&#60;img width="500" height="658" width_o="500" height_o="658" data-src="https://freight.cargo.site/t/original/i/40606af72036aac520da1fd81dfc0dcb47f2179be59de0dc0f775d165b427495/lulu_copy_bill_3-small.png" data-mid="72054681" border="0"  src="https://freight.cargo.site/w/500/i/40606af72036aac520da1fd81dfc0dcb47f2179be59de0dc0f775d165b427495/lulu_copy_bill_3-small.png" /&#62;


Stink Studios
Creative Director: me
Copywriter: Dave Ramirez
Art Director: Satu Pelkonen
</description>
		
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	<item>
		<title>Wealthfront Your Terms</title>
				
		<link>https://chrisknightwriter.com/Wealthfront-Your-Terms</link>

		<pubDate>Wed, 28 Sep 2022 17:51:48 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

		<guid isPermaLink="true">https://chrisknightwriter.com/Wealthfront-Your-Terms</guid>

		<description>Wealthfront — Your Terms
	Wealthfront is an investment app that aims to take the worry out of building long-term wealth. With powerful tools to automate your saving and investing, maximize returns and minimize taxes, it lets you focus less on money management and more on the things that matter. For our first brand campaign, we tapped into the increasingly manic chatter around investing to establish Wealthfront as a sane, safe space for your money.
	








Wealthfront
Executive Creative Director: me
Creative Director: Tim Opsahl
Stink Studios
Director: Jack Turtis
Senior Producer: Zanah Thirus
Design Director: Steven OlimpioWriters: RJ Kosineski, Michelle Bujan
&#38;nbsp;</description>
		
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	<item>
		<title>Verizon Not So Subtle Hints</title>
				
		<link>https://chrisknightwriter.com/Verizon-Not-So-Subtle-Hints</link>

		<pubDate>Thu, 13 Sep 2018 15:31:07 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

		<guid isPermaLink="true">https://chrisknightwriter.com/Verizon-Not-So-Subtle-Hints</guid>

		<description>Verizon Not So Subtle Hints


	Sometimes, it’s enough to ask for something special for the holidays. And sometimes, you need a little help from the people no one can say no to —&#38;nbsp;a passive-aggressive granny and an adorable kid. We developed a dynamic video generator that combined modular sequencing and real-time graphic compositing to create literally millions of unique video gift requests for users to share with everyone who owed them a present.

 
	


  


  


  


  
R/GA
Creative Directors: me, Corel Theuma
Copywriters: Steven Ashford, Jon Klein
Art Director: Stu Carnes
Designer: Lívia Ito
XD: Adam Sareen
Developers: David Holm, Michael Piccuiro 
Producers: Erika Moya, Charlie Shipman
Director: Micah Perta
Agency Producer: Nick Williams
</description>
		
	</item>
		
		
	<item>
		<title>Wealthfront Testimonials</title>
				
		<link>https://chrisknightwriter.com/Wealthfront-Testimonials</link>

		<pubDate>Thu, 09 Jan 2025 18:54:24 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

		<guid isPermaLink="true">https://chrisknightwriter.com/Wealthfront-Testimonials</guid>

		<description>Wealthfront Testimonials
	











People don’t mess around with their finances. It’s a high consideration product, and one where, especially for a relative newcomer like Wealthfront, potential clients want to know how it has worked for other people before they take any chances with their own money. For these Testimonials, we told the stories of seven representative clients to help everyone from the most sophisticated investors to total novices feel confident that their money will work better at Wealthfront.




	

	
Wealthfront
Executive Creative Director: me
Art Director: Myray Trinca

Kite Monkey
Directors: Michael Markham, me
DPs: Steven Pierce, Helge Gerull
Producers: Matt Mundy, James Allerdyce
Boomshot
Editor: Tommy Button


</description>
		
	</item>
		
		
	<item>
		<title>Starry Brand Work</title>
				
		<link>https://chrisknightwriter.com/Starry-Brand-Work</link>

		<pubDate>Fri, 22 May 2020 15:44:57 +0000</pubDate>

		<dc:creator>Chris Knight / Writer</dc:creator>

		<guid isPermaLink="true">https://chrisknightwriter.com/Starry-Brand-Work</guid>

		<description>Starry Brand Work
	Most internet providers started life as a cable company or a phone company, and it shows. They’re backward-looking utilities relying on standard stock photography and a blizzard of tech jargon. 
As an internet-native internet service, Starry actually gets the internet. And as the medium through which people access everything online, we can claim internet culture as our own.

I led the in-house creative studio and built the Starry brand across every touchpoint to represent our love of all things internet.

 
	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/508dca39ddeaa0448d9390abc7d75b49e66cc80b57d7a48e1f499709f35c3cd8/53324238_1996390743824033_4200741789857740827_n1.jpg" data-mid="72054696" border="0"  src="https://freight.cargo.site/w/1000/i/508dca39ddeaa0448d9390abc7d75b49e66cc80b57d7a48e1f499709f35c3cd8/53324238_1996390743824033_4200741789857740827_n1.jpg" /&#62;


print
	This OOH poster places Starry’s state-of-the-art WiFi router in an internet playland illustrating Starry’s optimistic attitude toward everything internet service can be. &#38;nbsp;
	


&#60;img width="3600" height="1500" width_o="3600" height_o="1500" data-src="https://freight.cargo.site/t/original/i/faad0aa6f523b636f70269f0b153d73f62d0f4fe2d1721744061eb6fbe480614/OOH_ConceptLines-7-copy.jpg" data-mid="72413384" border="0"  src="https://freight.cargo.site/w/1000/i/faad0aa6f523b636f70269f0b153d73f62d0f4fe2d1721744061eb6fbe480614/OOH_ConceptLines-7-copy.jpg" /&#62;




	We created this oversized mailer to introduce ourselves when Starry service first became available at an address. Working with illustrator Gijs Henselmans, we crammed the 3 foot tall poster with tons of Easter eggs that rewarded close attention.
	


	
front

&#60;img width="3917" height="5417" width_o="3917" height_o="5417" data-src="https://freight.cargo.site/t/original/i/6c25f509d4773ca8fd480834e32ffa815459c9f731291bb1603a1c4ddbd3cd64/HVDM_front-copy.png" data-mid="72287980" border="0"  src="https://freight.cargo.site/w/1000/i/6c25f509d4773ca8fd480834e32ffa815459c9f731291bb1603a1c4ddbd3cd64/HVDM_front-copy.png" /&#62;

	

back

&#60;img width="5875" height="8125" width_o="5875" height_o="8125" data-src="https://freight.cargo.site/t/original/i/ea77c914900ca31881b1a764b77e5a6329e5a9edba287eb432abf872944846c9/HVDM_back.png" data-mid="72287827" border="0"  src="https://freight.cargo.site/w/1000/i/ea77c914900ca31881b1a764b77e5a6329e5a9edba287eb432abf872944846c9/HVDM_back.png" /&#62;


detail

	&#60;img width="2789" height="1333" width_o="2789" height_o="1333" data-src="https://freight.cargo.site/t/original/i/3c4ae35a2b91ba6b8e6b4c39182db855df00cf763bf95796979914edfdb69f69/HVDM_detail.png" data-mid="72288063" border="0"  src="https://freight.cargo.site/w/1000/i/3c4ae35a2b91ba6b8e6b4c39182db855df00cf763bf95796979914edfdb69f69/HVDM_detail.png" /&#62;
	
&#60;img width="160" height="160" width_o="160" height_o="160" data-src="https://freight.cargo.site/t/original/i/a9497234515d5201351b30a783c3c2475ed2117e553947dda51845cb812c6432/dat-boi.png" data-mid="72414171" border="0"  src="https://freight.cargo.site/w/160/i/a9497234515d5201351b30a783c3c2475ed2117e553947dda51845cb812c6432/dat-boi.png" /&#62;
&#60;img width="162" height="162" width_o="162" height_o="162" data-src="https://freight.cargo.site/t/original/i/88165e2a2adbbc983e18c711d9dab9082209e2ed5a53e337eb2aa9ae5726bb9d/leprechaun.png" data-mid="72414173" border="0"  src="https://freight.cargo.site/w/162/i/88165e2a2adbbc983e18c711d9dab9082209e2ed5a53e337eb2aa9ae5726bb9d/leprechaun.png" /&#62;


&#60;img width="228" height="228" width_o="228" height_o="228" data-src="https://freight.cargo.site/t/original/i/a7c04e245edcea743445b66e3cd86a5af9c9312c48cc0b28076f895597e78af2/keyboard-cat.png" data-mid="72414172" border="0"  src="https://freight.cargo.site/w/228/i/a7c04e245edcea743445b66e3cd86a5af9c9312c48cc0b28076f895597e78af2/keyboard-cat.png" /&#62;
&#60;img width="221" height="221" width_o="221" height_o="221" data-src="https://freight.cargo.site/t/original/i/82e503b0cc4327c3f395a2f233d794bba8afd07366c8c2c9c89827d7fcd342a4/orly.png" data-mid="72414174" border="0"  src="https://freight.cargo.site/w/221/i/82e503b0cc4327c3f395a2f233d794bba8afd07366c8c2c9c89827d7fcd342a4/orly.png" /&#62;



collateral

	We used this handout to discuss each of the complaints consumers had with their existing ISP, from unnecessary bundles to constantly rising prices. Each solution fails to actually solve anything, until they finally switch to Starry.
	


&#60;img width="2069" height="1164" width_o="2069" height_o="1164" data-src="https://freight.cargo.site/t/original/i/7caf42dd3bf4bec78b9a605d431053b5d1daa6aa361c83052331d6486c8fc340/Building-Champ_Booklet_Small.gif" data-mid="72288115" border="0"  src="https://freight.cargo.site/w/1000/i/7caf42dd3bf4bec78b9a605d431053b5d1daa6aa361c83052331d6486c8fc340/Building-Champ_Booklet_Small.gif" /&#62;



&#60;img width="2000" height="1282" width_o="2000" height_o="1282" data-src="https://freight.cargo.site/t/original/i/84df8172d9ab57b26b36630cc1bc1ffc677a9734b3346941c648eca291efaa73/3.jpg" data-mid="72054693" border="0"  src="https://freight.cargo.site/w/1000/i/84df8172d9ab57b26b36630cc1bc1ffc677a9734b3346941c648eca291efaa73/3.jpg" /&#62;
&#60;img width="2000" height="1282" width_o="2000" height_o="1282" data-src="https://freight.cargo.site/t/original/i/8cba1ce4577530343c649d7b8c5688d7593429daf1bc5c18287c2a2393cc1fb3/4.jpg" data-mid="72054694" border="0"  src="https://freight.cargo.site/w/1000/i/8cba1ce4577530343c649d7b8c5688d7593429daf1bc5c18287c2a2393cc1fb3/4.jpg" /&#62;
&#60;img width="2000" height="1282" width_o="2000" height_o="1282" data-src="https://freight.cargo.site/t/original/i/7a32242c8e2cf405177290df461341536ae7aa65fe1754156b7bcaa5f5dd6b3e/2.jpg" data-mid="72054692" border="0"  src="https://freight.cargo.site/w/1000/i/7a32242c8e2cf405177290df461341536ae7aa65fe1754156b7bcaa5f5dd6b3e/2.jpg" /&#62;
&#60;img width="2000" height="1282" width_o="2000" height_o="1282" data-src="https://freight.cargo.site/t/original/i/2245e4781038423474cb3b4646286cbb0806d7d0b0ce51326d4400d0031db651/5.jpg" data-mid="72054695" border="0"  src="https://freight.cargo.site/w/1000/i/2245e4781038423474cb3b4646286cbb0806d7d0b0ce51326d4400d0031db651/5.jpg" /&#62;


	This gumball machine was placed in the lobby of partner buildings to let people know about the new service that was being installed. Inside, we gave away cool, internet-related tchotchkes and free months of Starry service.&#38;nbsp;
The giveaways included an “Internet” nameplate necklace, chocolate “Bitcoins,” CAPTCHA temporary tattoos, 3D printed memes, keychains that played the dialup modem sounds of “Vintage Internet” and this QR code pin.
	
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/387400ba7b95ec61c25d6ec78a973301d19dccf051cc8b363b42d3101ae18fee/Gumball_machine.jpg" data-mid="72415606" border="0"  src="https://freight.cargo.site/w/1000/i/387400ba7b95ec61c25d6ec78a973301d19dccf051cc8b363b42d3101ae18fee/Gumball_machine.jpg" /&#62;
	&#60;img width="1368" height="1369" width_o="1368" height_o="1369" data-src="https://freight.cargo.site/t/original/i/fafa79f4b4fe54a6855841507810ff26525cb7615ae275d498cdacf5ac902480/Qr_jean_jacket.jpg" data-mid="72054698" border="0"  src="https://freight.cargo.site/w/1000/i/fafa79f4b4fe54a6855841507810ff26525cb7615ae275d498cdacf5ac902480/Qr_jean_jacket.jpg" /&#62;In the unlikely event someone actually uses the QR code, they get a special treat.


social
	We used our social feeds principally to give updates on the company’s activities and to promote some of the features of our service. But we always did it with our particular, internet-inflected flair.
	


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